It’s a brave new world for Philippine entertainment. With independent films becoming mainstream blockbusters and digital shows becoming talk-of-the-town hit programs, audiences are now clamoring for fresh and innovative content. One Philippine company that’s poised to meet this challenge is The IdeaFirst Company of award-winning writer-director Jun Robles Lana and award-winning producer-director Perci Intalan.
“Artists are now the stars of Philippine showbiz,” says Direk Perci. “People are now buying tickets if they see that a film has a good story made by good storytellers performed by a good cast of actors and actresses. This is the new winning formula: good story + good cast. That’s why when we formed The IdeaFirst Company the vision was to put artistry at the core of our business.”
Direk Jun recalls how the company started. “We knew we needed fresh talent – both onscreen and off-screen. Coincidentally, at that time I gave a free…
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